Read in Browser By the way, if you just joined the list from taking the Rooted Business Lifecycle Quiz, I’m thrilled you’re here! I’ve been in business for 4 years full time, and this week’s essay is the second of four lessons I learned and what I wish I’d done differently. Week 1: Launching leveraged offers (groups, communities, courses etc.) too early Week 2 (this week): Mistakes when launching a “signature offer” When I started my business, I bought the courses. You know the ones:...