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Deeper Business

Deeper Business

Jessica Lackey | Harvard MBA turned Small Business Strategist


Build your business - and your business-building intuition with foundational frameworks and practical application.

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Posts
Apr 05

The signature offer "myth"

Read in Browser “I can’t market until I have a signature offer.” This is one of the big myths that the Entrepreneurial Casino tells us. Yes, you must have a point of view of the problem you solve for your clients. Yes, you should have an idea of how you’ll want to solve that problem. But exactly how it works? Exactly the tools you’ll need, the steps you’ll go through, the lens that you’ll see their problems or your work through? You can’t know that when you start. When I started my business,...

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Mar 29

My marketing isn't your marketing

Mar 22

Help me celebrate 5 years in business

Mar 15

The unreliable narrator

Mar 08

I missed the mark on this system

Mar 01

Are we trying to make the wrong things go faster?

Feb 22

"But my people don't gather in online communities"

Jan 25

"For You" or "By You": The K-shaped era of content

Jan 18

Taking on the russian nesting doll of projects

Jan 16

My corporate training did not prepare me for this

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