Nov 01
Start with the situation, not the offer
Read in Browser I've been hearing the same question in a lot of my Membership welcome calls: "What should my offer be?" But that's not where I want us to start. As the Membership grows, I'm seeing more members join straight from previous professional careers, alongside those already running established businesses. They have decades of experience, but are having trouble turning that experience into an engagement that they can proactively sell to a potential client (versus waiting for...
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