Apr 05
The signature offer "myth"
Read in Browser “I can’t market until I have a signature offer.” This is one of the big myths that the Entrepreneurial Casino tells us. Yes, you must have a point of view of the problem you solve for your clients. Yes, you should have an idea of how you’ll want to solve that problem. But exactly how it works? Exactly the tools you’ll need, the steps you’ll go through, the lens that you’ll see their problems or your work through? You can’t know that when you start. When I started my business,...
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