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Deeper Business

Deeper Business

Jessica Lackey | Harvard MBA turned Small Business Strategist


Build your business - and your business-building intuition with foundational frameworks and practical application.

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Posts
Jul 05

Intensives vs. Retainers: The two hottest business models for delivery-based businesses

Read in Browser I hope you're staying cool in this heat dome, especially during this long weekend in the US. But otherwise, let's dive into our first Expertise Path: variations on the Craftsman model. (New to this work? Read about the original 2 types of business models, delivery-based and creator-based). In the Craftsman model — a Delivery-based business — you deliver a service, and a big chunk of your week is spent doing the work, not just marketing it. You love the craft of doing. Think...

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Jun 28

The five foundations every expert business needs

Jun 21

When my brain feels like it's been stuffed with cotton balls

Jun 14

What most "how to scale" advice gets wrong

Jun 07

How to try again

May 31

"But revenue was fine just a year ago..."

May 24

When "just passing by" is actually a key strategy

May 17

The canine-inspired strategy I used to meet new people

May 10

What's the easy move?

May 03

Most people don’t make direct invitations

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