Read in Browser In my Define Your Foundations cohort program, I encouraged everyone to find their catalytic event, or the “trigger event” that causes people to seek you out then buy from you. For some businesses it’s obvious: “I’m launching a new program and need sales copy”. “I’m getting laid off and want to negotiate severance / update my resume / put together a job search plan.” “My accountant totally f’d up my taxes this year and I need a new one.” (Accountants, I’ve heard this from at...