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Deeper Business

Deeper Business

Jessica Lackey | Harvard MBA turned Small Business Strategist


Build your business - and your business-building intuition with foundational frameworks and practical application.

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Posts
Feb 22

"But my people don't gather in online communities"

Read in Browser Relationship marketing is the “hot” “new” trend. Lots of business and marketing coaches have now declared that “Social media is dead! Relationships are the future!” This is tongue-in-cheek because building a network has been the original way to build a business — we just forgot about that during the rise of social media and digital marketing. Building relationships and being presented as a guest expert in spaces has been the most durable business-growth flywheel in my...

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Jan 25

"For You" or "By You": The K-shaped era of content

Jan 18

Taking on the russian nesting doll of projects

Jan 16

My corporate training did not prepare me for this

Jan 04

A year "locked in" and what's next

Dec 28

[Year End Review] Part 4: Finally, now we plan

Dec 21

[Year End Review] Part 3: Choose the next step (even if it's hard)

Dec 14

[Year End Review] Part 2: Align with your context

Dec 07

[Year End Review] Part 1: Review the Facts of Your Year

Nov 30

My "98.5% off" Black Friday deal

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