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Deeper Foundations

Deeper Foundations

Jessica Lackey | Harvard MBA turned Small Business Strategist


Build your business - and your business-building intuition with foundational frameworks and practical application.

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Posts
Nov 01

Start with the situation, not the offer

Read in Browser I've been hearing the same question in a lot of my Membership welcome calls: "What should my offer be?" But that's not where I want us to start. As the Membership grows, I'm seeing more members join straight from previous professional careers, alongside those already running established businesses. They have decades of experience, but are having trouble turning that experience into an engagement that they can proactively sell to a potential client (versus waiting for...

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Oct 25

My Titaníque business growth strategy?

Oct 18

Avoiding the dreaded Fraction drift

Oct 11

“I’m a Fractional CMO.” Okay...which fraction?

Oct 04

a big business milestone

Sep 27

defying gravity

Sep 20

Start with your "Don't Call Mes"

Sep 13

Why Edu-Tainer is two distinct businesses

Sep 06

Two ways to take advantage of the fall sales season

Aug 30

Read this before you make your fall plans

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