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Deeper Business

Deeper Business

Jessica Lackey | Harvard MBA turned Small Business Strategist


Build your business - and your business-building intuition with foundational frameworks and practical application.

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Posts
Nov 12

What's really in a brand?

Often when I hear business owners talk about brand, it's what you visually see: the logo, colors, and fonts. But brand is deeper than that. A deeper foundation, perhaps? So especially as 2026 is on the horizon, and your business's brand is how you stand out in a sea of sameness, who better to talk about brand than my colleague Jamie Cox (and feature the upcoming Brand Clarity Lab). Enjoy my conversation with Jamie! How do you like to introduce yourself? I’m a brand and marketing strategist...

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Nov 09

Completing not just the launch, but the whole arc

Nov 02

Can you pay all three costs?

Oct 26

On the other side of a rant

Oct 19

How I'm marketing when I *really* don't want to

Oct 12

Why I (accidentally) became a Double Lifetime Legend

Oct 05

The best gift for an author's birthday!

Sep 28

It's here!!

Sep 21

4 ways to launch (and why timing beats tactics)

Sep 14

Should I open it, or should I keep it sealed?

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