It's a holiday weekend in the US, and I hope you are taking a few days to step away from your business and enjoy life.
So instead of an article this weekend, I'm giving you a sneak peek as to what's coming this fall.
You've heard me talk about my upcoming book... but I haven't shared the contents broadly. But the book is coming fast and furious, so I'm excited to share with you some exciting early access!
Introducing! Leaving the Casino: Stop Betting on Tactics and Start Building a Business that Works
Arriving in Fall 2025
“Charge your worth!”
“Turn on your marketing funnel!”
“Hire before you’re ready!”
“This one tool saved me 10 hours a week!”
“Launch your course and make money while you sleep!”
You’ve heard this advice from the Entrepreneurial Casino—an industry built to sell you promises of quick and easy success.
But most of that advice leads you toward someone else’s vision: performative marketing, overbuilt systems, and a business that doesn’t actually work for you. And we’re the ones left paying the price.
Leaving the Casino: Stop Betting on Tactics and Start Building a Business that Works is a guide for expertise-based business owners—coaches, consultants, creatives, and service providers—who want to build a real business rooted in values, sustainability, and intentional growth.
Want to get early access to the material and join the discussion?
Starting in July, get early access to select chapters before publication as part of the Leaving the Casino book club!
Each month, we'll dive deep on one of the chapters of the book in our monthly Deeper Business Dialogues. During July-September, registrants will get one chapter to read of the book, which includes some never-before-released material.
Register for each of the classes below with the links, or join the Circle events for the Deeper Foundations Members.
It’s powerful to recognize and honor your current stage of business.
- Learn the primary actions to take at each stage so you plant deep roots and build stable foundations for future growth.
- Identify the markers of a solid foundation that move you from one stage to the next.
- Ditch the linear growth ladder and observe when you might need to prune or even sunset a business
Knowing your business model can allow you to filter for the strategies, methods, and plans that are designed for your style of business.
- Identify your primary business model
- Catalog how many different business models you’re currently trying to run, and where they fall on the Business Model spectrum.
- Recognize what you give and get from each model as you establish your future business model(s), and which models you can drop from your portfolio.
Set aside traditional markers of impact: follower count, team size, and number of customers, and decide how you want to leave an impact with your business.
- Recognize the tradeoffs, both the opportunities and the challenges, of Broad-Impact versus Intimate-Impact models.
- Identify how your desired impact may change based on the season of your life and business.
- Learn how to blend impact models across your business or design a business that operates on a visibility scale in between the poles of the spectrum.
Join one or join them all: