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Deeper Business

Deeper Business

Jessica Lackey | Harvard MBA turned Small Business Strategist


Build your business - and your business-building intuition with foundational frameworks and practical application.

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Posts
Apr 26

"I don't know where I heard about you"

Read in Browser “How did you hear about me?” “I’m not totally sure! I’ve been on your list for a while and I’m not sure how I got there.” While that’s not the answer you want to hear when you want crystal-clear attribution in your sales management system… …it indicates something else. Something better. They probably heard about you from multiple places and people. Which means you’re moving beyond individual relationships as you become solidified in networks. The Adoption Threshold My...

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Apr 19

Behind the scenes of how I turn marketing activity into sales

Apr 12

Sequence over deadlines

Apr 05

The signature offer "myth"

Mar 29

My marketing isn't your marketing

Mar 22

Help me celebrate 5 years in business

Mar 15

The unreliable narrator

Mar 08

I missed the mark on this system

Mar 01

Are we trying to make the wrong things go faster?

Feb 22

"But my people don't gather in online communities"

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