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Last week, I promised you the third lesson of my four years in business.

• ​Week 1: Launching leveraged offers (groups, communities, courses etc.) too early​
• ​Week 2: Mistakes when launching a “signature offer”​

And that’s not the newsletter I’m delivering today.

For over 3 years I’ve prided myself on new writing delivered in your inbox each Sunday at 10am ET.

From vacations to busy weeks, a new piece of content has shown up from either myself or a collaborator.

But this week, I’m taking my own advice and pruning to the most minimum viable activities.

Why?

Some GIANT “Build the Business” projects are all due early next week.

• Reviewing my edits and completing pre-creative activities for my book (y’all there’s a fast-paced timeline now, and this book will be in my hands by September)
• Reviewing the build of my website for final edits (new brand launching in less than 30 days, omg)
• Prepping for the program I’m launching this summer about building the business relationships that lead to revenue (email me if you want the early scoop)

And my husband and I are going to a music festival this weekend, as I write this piece on a Friday. I’m not going to stress about this newsletter and instead enjoy the stylings of Weezer and Dave Matthews Band.

So in a week where all of these giant Build the Business projects are colliding? And my personal life is calling?

I’m going back to minimum viable Run the Business activities.

Not forever. I’m back next week. But I wouldn’t be walking the walk if I pushed through and ignored what’s most important.

But I’m not going to leave you without some goodness in your inbox.

What do I mean by Build the Business and Run the Business activities? Learn why I don't think the concept of "on-the-business" is actionable enough to know where to focus in your business every day.

Watch my members-only training on how to manage your time across building, running, and delivering your business. (Liked this and want more of these trainings and live implementation calls to put this into practice? You can join for just $30/month).

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Watch the Training

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NEW EPISODES

Pick Up the Damn Phone: Max Traylor on Selling like a Human Automation. Funnels. AI-generated content. Scale at all costs. New leads. You’ve been sold a load of garbage about what it takes to grow a business today. ​Max Traylor—agency churn physician and LinkedIn truth-teller—joins us to break down why so much of what passes for “sales strategy” today was never actually working. (It just didn’t matter when money was cheap.) We talk about how most of us have never learned (or needed to learn) real sales skills, why AI and automation are actually doing you a favor by making real humans stand out, and why your best sales strategy is still a damn phone call. Listen to the Pod

UPCOMING EVENTS

May's Dialogue: From Reactive to Proactive in Sales May 21, 12 pm ET You don't want to be salesy... but you need more clients. Learn how we can be more proactive in the sales process without being pushy. ​The key steps in new business development ​Strategies to be more proactive at each stage ​How to use your existing marketing to make invitations Register for the Free Dialogue

Community and Reads Community reads will be back next week!

Jessica Lackey ​​

START INVESTING IN YOUR BUSINESS FOUNDATIONS ​ ​Deeper Business Membership: A low-lift but high-impact membership to learn and implement the core Deeper Foundations frameworks, and build connections with others doing the same. ​Deeper Foundations Cohort: The foundational curriculum, coaching, and community if you're ready to stop throwing tactics at the wall and start building real, sustainable foundations. The next cohort will enroll in September - but you can always join the Membership and get support in the meantime! ​Deeper Growth Consulting: When you're looking for individual support to grow or scale your business. Currently operating with a waitlist, apply here to be notified of openings.