Deeper Business

Build your business - and your business-building intuition with foundational frameworks and practical application.

Jan 05 • 5 min read

Permission to Patience


Ready to deepen your foundations?

If you're ready to stop gambling on tactics and start investing in your foundational business systems, transforming scattered efforts into predictable profit and sustainable growth, let's talk.

I have two spots in my 1:1 program available this quarter to work together, one starting in February and one in March. Reply back to this email if you'd like to learn more.

Y’all, I had many many projects to take on during the winter break.

While I was taking a break from client work, I had big plans for the quiet time since I wasn’t traveling.

  • Finish the first draft of my book.
  • Send end of year client gifts.
  • Build a new onboarding series and foundational curriculum for the membership.
  • Do 2025 planning, including my financial forecast, end of year expense review, and personal plans.
  • Sketch out 2025 courses.

And while I made a lot of progress (Deeper Business Members and clients, you’ll love the new Onboarding and Core Foundations roadmap courses, with some net-new content just for you!), I ran up against the reality:

Your projects may take more time than you expect.

As I was doing my reflecting on last year and the year to come, I came up with so many ideas for courses and programs, so many ideas to implement for my 1:1 clients and for the membership…

… and these projects will all have to wait until Q2.

I already have projects in motion in this quarter that I need to finish before I start anything new.

The projects I am in process with now are taking longer than I had anticipated, even though I’m making large strides and thoughtful progress.

Like the book. I re-wrote the entirety of the first portion and added another 10,000 words because my thoughts had deepened since my initial draft a year ago. I’m so proud of what it will be, but to do it well I need to focus on it, even though I have many many ideas for what comes after the book and want to get to them RIGHT NOW. But that would be distracting from my ultimate, long-term vision.

And talking with the Deeper Foundations cohort participants this week, many of you are in the same place.

We have concrete projects for January and February, mostly carried over from the prior year.

We have glimmers and sparks of ideas that were born from the quiet and the dark, whose time has not quite come yet.

But we don’t have the capacity to action on them yet, given what’s already in flight.

And then one participant said, “we have permission to patience”. We all released our breath.

The ideas that are birthed… they might be for us to execute on now. But they might be meant for later.

And instead of getting wrapped up with exactly when they’ll happen, we’re embracing patience.

Having ideas and having sparks, and letting them marinate and collect momentum in our minds. Collecting resources and insights to make the ideas even better when they arrive.

Releasing the pressure to plan exactly when you’ll deliver on those ideas, and instead just working on what’s in the here and now.

Narrowing in on the next 1-2 key root deepening areas in our business. And recognizing that moving those forward may take more time and focus than you expect.

Once those projects are complete enough, we can then go back and look at our idea list (and our data) and choose what’s next based on our circumstances, energy, and business needs. I promise you that if the idea is meant to be, it will come back. The timing of when that will happen? Might be less predictable than you’d like.

I’ve given up planning for the full year, with the exception of my repeatable program launches.

Who knows when I’m going to be done with the book? (To my publisher and editor - JANUARY. The first draft will be handed over in January.)

Who knows what will happen in January with the change of a new US political party?

When I’m done with the book, what idea might be then be most powerful and potent?

What will the market and my clients need most then? What will my business need next?

I certainly have ideas, but I’m releasing the pressure to know when they’ll take place, and instead embracing patience.

I’m releasing the pressure to hustle through implementing everything at once, and trying to cram all of these projects into a month or quarter. I did that last year in some cases, and while I’m happy for the outcome, my body said, “Let’s not do that again, m’kay?”. And I’m listening. I have time. I’m playing the long game in my business, as are you.

And I am confident that if it’s the right idea, and meant for me, it will circle back when its time has come and when I’m ready for it.

So before trying to have “your best year ever" (by the end of January)… where can you grant yourself the permission for patience in your business?

New Podcast!

Embracing Dialogue over Monologue

In our next conversation about the Aggressively Human philosophy, we’re leaning into the concept of two-way conversations - prioritizing dialogue over monologue.

  • Why we might shy away from dialogue, but why Meg and Jessica chose this as a core Aggressively Human philosophy
  • When you might actually choose automation over dialogue
  • How dialogue reduces the gap between your ideas and real feedback (and why shouting into the void won’t get you there)
  • Why we decided to co-host this podcast (and how we rely on each other and other colleagues in our work)
  • The power of real time listening in order to pivot to the market (and keep making sales)

Free workshop

January Topic: Marketing without the Hamster Wheel

Wed Jan 22, 12 pm ET

​Most of us don't look at our year and think, "how can I do MORE marketing?"

​So in this Dialogue, we'll review how to make your marketing more effective and more resilient.

  • ​Resilient Marketing Approach
  • ​Content that keeps working for you
  • ​How Methodology helps you be an explorer - and generate content
  • ​Marketing assets that serve multiple parts of your customer journey

Community and Reads

The Internet is Unusable by Stephen Moore:

Years back, when I was browsing the web, I loved clicking on websites and just seeing how they looked: cool branding, interesting layouts, and unique UX design. It seemed sites were created with intention; they tried to deliver whatever information or service they offered through the best experience possible. Now? Most websites are designed to maximize advertising space. Advertising bucks bankroll most of Big Tech, and as such, everything has been optimized to juice those dollars.

Are Social Media Platforms the Next Dying Mall by Ted Gioia

And that brings me to the subject of social media platforms—which increasingly resemble these old, decrepit malls.
They are the ultimate fake community centers. This makes them vulnerable, despite all the current visitors and lurkers and noise.
My home town mall also once had many visitors and lurkers, and lots of noise. But that wasn’t enough to guarantee survival.

Jessica Lackey

Invest in your Business Foundations

  • Deeper Business Membership: A low-lift but high-impact membership to learn and implement the core Deeper Foundations frameworks, and build connections with others doing the same.
  • Deeper Foundations: The foundational curriculum, coaching, and community if you're ready to stop throwing tactics at the wall and start building real, sustainable foundations. Waitlist is open for March's cohort.
  • Deeper Growth Consulting: When you're looking for individual support to grow or scale your business. Apply to the waitlist for 1:1 consulting openings.

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Build your business - and your business-building intuition with foundational frameworks and practical application.


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