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I am currently on vacay with one of my favorite business friends. As my co-host Meg said on this week's podcast, building business friendships is like building adult friendships!

So I'm leaving you with two ways to learn how I build the relationships that lead to sales.

#1: Get the real behind-the-scenes details, numbers and all, of the relationships that fuel my business.

Originally recorded for the Ordinary Business summit, I go into the nitty gritty about how much (and how long) it took for me to grow an audience that could support my business, and what I did in the meantime to support my income. You'll also get a sneak peek at the Relationship Rhythms system that helps me do that.

Watch on YouTube

#2: Learn my new Relational Sales System approach to turn activity into momentum

You've heard me talk about relationship rhythms and networks. You've heard me talk about authority-building content. You've heard me talk about the 4 stages of marketing.

But..Jessica... how do I turn that activity into real sales without waiting for the phone to ring?

I now have a brand new framework for you that consolidates my proactive marketing and sales approach in an actionable, tangible way that is designed for expert-led business owners selling through relationships.

Sell B2B or to companies? Get examples of this framework for your business.

Sell to online businesses, entrepreneurs, or individuals? We'll have examples tailored to your business too.

If you’re doing all the “right” marketing—networking, social media, email newsletters—but it’s not turning into clients, the issue isn’t more tactics. In The Relational Sales System, this 90-minute workshop shows you how to connect networking, content, and collaborations into a cohesive approach that actually leads to sales. It’s not about doing more—it’s about using what you’re already doing in a way that creates momentum.

Event is May 6th, 12-1:30 pm Eastern. $30—free for Deeper Foundations Members (so if you join the Membership, the you get the event AND an entire month of programming for the same price!). Members, you can register in Circle.

Get the System

NEW EPISODES

Cozy Launching: Launching while Life-ing We’re both mid-launch as we record—and neither of us is following the big launch playbook. In this episode, we turn the mic on our own businesses as we’re launching while life-ing. Meg renamed her core program from a membership to a mentorship—the Signal Mentorship—and is figuring out how to re-sell something she’s already sold many times over when the positioning has changed. Jessica sold her six-month cohort almost entirely through personal emails, membership upgrades, and alumni re-enrollments, and is calling it what it is: a cozy launch. (Meg has to remind Jessica that that still counts as a launch!) We get into the behind-the-scenes logistics—pre-scheduling emails before vacation, hiring a copywriter if you’ll never actually write launch emails yourself, when and why to use paid workshops, and the feeling of “enoughness” in a launch. Listen to the Pod

Community and Reads ​Signal Mentorship | Meg Casebolt​ Your clients aren’t just searching Google for service providers. They’re asking ChatGPT and Perplexity too. And you’re not showing up… but your competitors are. The ones who are less experienced. Less qualified. Worse at the actual work than you are. But they show up in the search results. And you don’t. Whatever your background: You need to show up when your clients search for what you offer—without another giant content calendar, another list of tactics to execute, or another course telling you to post more. New classes start in late April, so join now so you don't miss Meg's amazing teachings!

Jessica Lackey ​​

START INVESTING IN YOUR BUSINESS FOUNDATIONS ​Leaving the Casino: The guide for expert-led business owners who want to build a real business rooted in values, sustainability, and intentional growth. ​Deeper Foundations Membership: Access the rhythms, relationships, and resources that make real businesses work. Perfect for learning the foundations or maintaining your momentum. ​Define Your Foundations Cohort: The foundational curriculum, coaching, and community if you're ready to stop throwing tactics at the wall and start building real, sustainable foundations. The next cohort will start in September. ​Refine Your Foundations 1:1 Consulting: When you're looking for individual support to grow or scale your business.