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While you're traveling, recovering from having everyone in your home, or overwhelmed with sales, let's have a little fun with my "Black Friday bundle".

We obviously start with the obligatory value stack:

In this bundle, you get 6 of my never-been-released courses:

• Business Models & Offer Architecture Course — $500 value
• Pricing Foundations Course — $300 value
• Sustainable Marketing Course — $300 value
• Right-Sized Hiring Course — $300 value
• Time Management & System Design Course — $300 value

Total value? At least $1,700.

But for Black Friday… you can get these "courses" for 98.5% off.

You'll get 300+ pages of written content (no videos to watch!) plus an accompanying workbook (to help you implement), with 15+ unique frameworks (not just stories of what's worked for me)...

For just $25.

This might be the only Black Friday deal that actually saves you money in the long run.

Because once you understand what kind of business you're running, what's right for your stage of business, and frameworks for making decisions, you stop:

• Wasting money on courses you don’t need
• Chasing tactics that don’t make sense for your business
• Paying for strategies designed for someone with a team, an audience, and capital you don’t have

So what is this wildly-underpriced, "never seen before", Black Friday bundle?

My book: Leaving the Casino!

A full-color, practical field guide for experts who want a right-sized, sustainable business without the hustle and hype.

Get the "Black Friday deal"

Books remain one of the strangest value-to-price offers in business.

Two years of writing. A decade of consulting. Hundreds of client patterns distilled into frameworks.

The equivalent of a $1,700 course library—priced like a paperback.

Now, full disclosure: this “Black Friday exclusive” is available every single day at the same price. But when else am I going to remind you that a guide to building comprehensive business foundations can cost less than dinner out?

Digital book + workbook: $25

Physical copy: starting at $45

Happy Black Friday.

The only sale that keeps money in your pocket by teaching you what not to buy.

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P.S. Already have the book? I could use your help getting to 20 Amazon reviews. (Apparently that's when the algorithm kicks in.)

Review on Amazon

NEW EPISODES

Gratitude to go along with your turkey and gravy It’s our first US Thanksgiving episode! And while many podcasts are paused this week, we wanted to bring some Aggressively Human to you while you’re cooking, eating leftovers, or traveling home. Listen to the Pod

The Big Questions Every Business Owner Needs to Ask | ADHD-ish podcast In this episode, I sit down with Diann Wingert for a candid conversation about what it really takes to build a sustainable business—especially when you have an ADHD-ish brain. Get ready for frameworks, real talk about defining your own version of success, and practical advice on bringing more intentionality and enoughness into your business (and life). It’s time to leave the casino behind—and reclaim your agency. Listen to the Pod

Community and Reads ​Not My Job | Sophia O'Neal​ Are you a founder who is stuck (or sucks) at marketing? Get Not my Job, a newsletter with step-by-day guides on how to set up your marketing foundations and troubleshoot why your marketing is giving you nothing when Marketing is Not Your Job. ​OFF THE GRID SMALL BIZ GIFT GUIDE 2025 | Amelia Hruby​ As always, Amelia has curated an amazing roundup of ways to support small business owners (and get your holiday shopping done while you're at it).

Jessica Lackey ​​

START INVESTING IN YOUR BUSINESS FOUNDATIONS ​ ​Leaving the Casino: The book for expertise-based business owners with the grounded strategies and practical frameworks to build a business rooted in values, sustainability, and intentional growth.​ ​Deeper Foundations Membership: Access the rhythms, relationships, and resources that make real businesses work. Perfect for learning the foundations or maintaining your momentum. ​Define Your Foundations Cohort: The foundational curriculum, coaching, and community if you're ready to stop throwing tactics at the wall and start building real, sustainable foundations. The next cohort will enroll in March - but you can always join the Membership and get support in the meantime! ​Refine Your Foundations 1:1 Consulting: When you're looking for individual support to grow or scale your business. Apply now for 2026 openings.​