It's officially here.
Over 3 years of work.
Taught across ~25 live trainings, 6 cohorts, and hundreds of clients and members.
80,000 words codified into 300-full-color pages and an 80-page workbook.
Leaving the Casino is officially open for pre-orders.
Clients/Members use discount code DFMEMBERS for 10% off.
The Signed Hardback and the Workbook will be exclusively available on my site.
Physical pre-orders (only in the US) will begin shipping as soon as the books arrive to my doorstep from my printer in about two weeks! So your pre-order lets me know how many books to buy!
Digital pre-orders (everywhere) will be sent October 20 or in tandem with the physical book arrivals.
You can buy a physical paperback copy of the book worldwide on Amazon in late October.
Why are we Leaving the Casino?
“Charge your worth!”
“Turn on your marketing funnel!”
“Hire before you’re ready!”
“This one tool saved me 10 hours a week!”
“Launch your course and make money while you sleep!”
You’ve heard this advice from the Entrepreneurial Casino — a multi-billion dollar industry built to sell you promises of quick and easy success.
But most of that advice leads you toward someone else’s vision: performative marketing, overbuilt systems, and a business that doesn’t actually work for you.
And we’re the ones left paying the price.
Leaving the Casino: Stop Betting on Tactics and Start Building a Business that Works is a guide for expertise-based business owners—coaches, consultants, creatives, and service providers—who want to build a real business rooted in values, sustainability, and intentional growth.
Through practical frameworks and grounded guidance, you’ll learn how to:
→ Navigate trade-offs about business growth with clarity, not confusion
→ Define what enough looks like for your business
→ Make pricing, marketing, hiring, time management, and offer decisions that align with your business values and vision
→ Reclaim your time, energy, and cash from bad-fit tactics so you can grow with intention
→ Apply foundational strategies—not just stories of what worked for me—so you can design a business built for you
If you’ve ever been burned by bro marketing, exhausted by social media hacks, or underwhelmed by “just manifest it” advice, this book is for you.