When you’re growing towards sustainable revenue, you’ll see seductive promises and slick solutions.
“Build your Digital Course today to scale!”
“Here’s a no-fail content calendar so you can post daily on the socials!”
“Grow with Facebook Ads - it’s as easy as 1, 2, 3”
“Build your signature website that sells!”
“Create a no-hassle, done for you marketing automation!”
“Let us get you 10 quality leads each month!”
"Invest in this 5-figure mastermind to get in the energy in the room!"
At some point in your business - you may want a higher-end website, brand photography, systems, templates and collateral, and potentially paid marketing or sales resources. (Or you may not. It's very possible to build a wildly profitable business without these things).
And I might be biased, but investing in these processes too early in your business is a good way to set $ on fire.
Because you might not…
- Have sharpened your message or clearly articulated how you work
- Know exactly who you work with beyond a “I help X do Y” niche
- Have pricing that supports your needs AND is aligned with your audience and their investment threshold
- A solid process for building your client base, from awareness to sales and to renewals.
- Have business connections that support you
And that’s ok. That’s normal at this stage of business.
But it’s time to stop wasting time, money, and energy on tools and strategies not designed for this stage of business.
Where I wish you would invest right now?
- Practicing your craft - in whatever form and pricing you can
- Building a routine of speaking to new humans and talking about your work
- Increasing your confidence in making invitations that both are and aren’t directly related to selling your offer
- Engaging in a simple way to regularly stay connected to those humans - in a way that is aligned with your business model. (One of my clients needs to work with only two businesses a year to be sustainable. Her time is spent networking and building relationships - not posting and ghosting on social media).
- Nurturing and expanding your ecosystem of business connections and advocates
- Knowing your numbers - your pricing, your profit, and your personal success metrics
Deeper Foundations is designed to strip away all of the marketing and shiny-object-syndrome that keeps you activated to buy yet another thing or try another marketing strategy not meant for you….
And instead you’ll create your clear next steps for YOUR stage of business.
We start September 18.
7 spots remain, including all 4 1:1 spots. Want to chat about if this is a fit for you? Book a call.
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