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Deeper Foundations

Deeper Foundations

Jessica Lackey | Harvard MBA turned Small Business Strategist


Build your business - and your business-building intuition with foundational frameworks and practical application.

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Posts
Sep 13

Why Edu-Tainer is two distinct businesses

Read in Browser When I first created the Edu-Tainer business model, it described creators who monetized their audience, either directly through subscriptions or indirectly through sponsorships, advertising, or keynote speaking. But in practice, there are two different Expertise Paths hiding under the Edu-Tainer label: The Keynoter and the Media Brand. Both models tend to lead to large audiences. And both have something else unusual in common: you often deliver the product before you get paid....

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Sep 06

Two ways to take advantage of the fall sales season

Aug 30

Read this before you make your fall plans

Aug 23

The rise (and fall) of cohort-based course programs

Aug 19

What we actually build in Define Your Foundations

Aug 16

Can we guarantee growth?

Aug 09

From crickets to designing real community

Aug 02

The 4 steps I would take before becoming an Agency

Jul 26

We were never meant to do this alone

Jul 19

What 86 consultants said about their operational challenges

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