Read in Browser In last week’s newsletter, we talked about starting with the buying situation, not the offer. And memorably, we used Liam Neeson in Taken as the example. Remember Liam Neeson in Taken? He has a very particular set of skills. Skills acquired over a very long career. But imagine if he were starting a consulting business. What would he put on his website? “I specialize in surveillance, intelligence gathering, negotiation, and high-stakes problem solving.” Great. But when exactly...